Our client is one of the world's largest and richest football clubs. They wanted to create the ultimate fan experience by digitally connecting across all touchpoints. The transformation aimed to put fans at the heart of the process, providing a single destination for an unrivalled digital experience. HCLTech's solution involved connecting multiple platforms, gathering fan insights, employing gamification, and consolidating brand and marketing efforts. The success of the project resulted in increased fan engagement, revenue opportunities and a deeper understanding of fan interactions.

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